Privacy Policy
Southward Museum Trust / Southward Car Museum
Last updated: 11/05/2026
Southward Museum Trust, operating as Southward Car Museum, respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase tickets, buy gift cards or memberships, make a venue or event enquiry, attend an event, subscribe to our communications, or otherwise interact with us.
1. Who we are
Southward Car Museum is operated by Southward Museum Trust.
Contact details:
Southward Car Museum
250 Otaihanga Road
Paraparaumu 5036
New Zealand
Email: admin@southwards.co.nz
Phone: +64 04 297 1221
2. What personal information we collect
We may collect personal information from you when you:
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purchase tickets, memberships, gift cards, products or services through our website or online checkout;
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make a booking or enquiry for venue hire, functions, events or group visits;
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sign up to receive newsletters, updates or marketing communications;
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attend an event, function or public programme;
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enter a competition, promotion or survey;
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contact us by email, phone, social media, website form or in person;
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interact with our website, ticketing platform, payment provider or social media channels.
The personal information we collect may include:
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your name;
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email address;
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phone number;
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billing or postal address;
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payment and transaction details;
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ticket, membership, gift card or booking details;
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organisation or group name, if relevant;
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event attendance information;
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communications you send to us;
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website usage information, such as cookies, IP address, browser type and pages visited;
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any other information you choose to provide to us.
We do not intentionally collect more personal information than is reasonably necessary for the purpose for which it is collected.
3. Why we collect your information
We collect and use your personal information to:
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process ticket, membership, gift card, retail and online checkout purchases;
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confirm bookings, purchases and event registrations;
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communicate with you about your booking, purchase, enquiry or visit;
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provide customer support;
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manage venue hire, functions, group bookings and events;
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issue receipts, invoices, confirmations and updates;
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send service-related messages, including changes, cancellations, reminders or important visitor information;
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send marketing communications where you have opted in or where permitted by law;
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improve our website, services, events and visitor experience;
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maintain accurate business, financial and operational records;
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meet our legal, accounting, tax, insurance and health and safety obligations;
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protect the security of our staff, visitors, property and systems.
4. Online checkouts and payment information
When you make a purchase through our online checkout, your payment may be processed by a third-party payment or ticketing provider. We may receive transaction information such as your name, contact details, purchase details and payment status.
We do not usually store full credit card details ourselves. Payment information is handled by secure third-party payment providers in accordance with their own security and privacy processes.
5. Guest records and deletion
If you use an online checkout as a guest, a guest record may be created so that your purchase can be processed, confirmed and managed.
Where guest records are deleted, we may send a notification confirming that deletion has occurred. Some information may still need to be retained where required for legal, tax, accounting, dispute resolution, fraud prevention, or legitimate business record-keeping purposes.
6. Marketing communications
We may send you marketing emails or updates about Southward Car Museum, events, promotions, memberships, exhibitions, visitor information or special offers if you have subscribed, purchased from us, or otherwise agreed to receive these communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.
Even if you unsubscribe from marketing communications, we may still send you important service-related messages about a booking, purchase, event, membership or enquiry.
7. Cookies and website analytics
Our website may use cookies and similar technologies to improve website functionality, understand visitor behaviour, measure advertising performance, and improve our services.
Cookies may collect information such as your IP address, browser type, device information, pages visited and how you interact with our website.
You can usually disable cookies through your browser settings, although some parts of our website or checkout may not work properly if cookies are disabled.
8. Who we may share your information with
We may share your personal information where reasonably necessary with:
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ticketing, booking, checkout and payment providers;
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website, email, marketing, CRM and IT service providers;
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event, catering, security or operational contractors where required for your booking or event;
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accountants, auditors, insurers, lawyers or professional advisers;
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government, regulatory, law enforcement or emergency services where required or permitted by law;
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other third parties where you have authorised us to do so.
We do not sell your personal information.
9. Storage and security
We take reasonable steps to protect your personal information from loss, unauthorised access, misuse, disclosure, alteration or destruction.
Your information may be stored in physical records, electronic systems, cloud-based platforms, email systems, booking platforms, payment systems and other secure business tools.
Some of our service providers may store or process information outside New Zealand. Where this occurs, we take reasonable steps to ensure your information is handled appropriately and in line with applicable privacy requirements.
10. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose it was collected, unless we are required or permitted to keep it for longer.
For example, we may need to keep transaction, accounting, booking, membership, incident, legal or business records for a set period.
When information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it.
11. Accessing or correcting your information
You have the right to ask us for access to the personal information we hold about you, and to request correction of that information if you believe it is inaccurate.
To request access or correction, please contact us using the details below.
We may need to verify your identity before responding to your request.
12. Privacy complaints
If you have a concern about how we have handled your personal information, please contact us first so we can try to resolve the issue.
Email: admin@southwards.co.nz
Phone: +64 04 297 1221
Postal address: Southward Car Museum, 250 Otaihanga Road, Paraparaumu 5036
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner. The Privacy Act gives people rights to access and correct personal information and sets principles for collection, storage, use and disclosure.